“Prodigy Education has attracted educators and parents by providing a free in-school version of the game and claiming it will always be free.īut that version encourages kids to play at home, on a different version of the game that uses ads and persuasive design to relentlessly promote premium membership, which costs $59.88 to $107.40 per year. They say “Prodigy tells teachers and parents the game ‘is and always will be free’, while aggressively marketing to children a premium membership which gives kids access to coveted virtual swag and allows them to level up faster.” Twenty two United States child advocacy and consumer groups filed a complaint on February 19, urging the Federal Trade Commission (FTC) to investigate the popular maths game Prodigy for deceiving educators and parents, and targeting kids with manipulative marketing. In reality, it jeopardises children’s relationships with learning at a time when so much is already working against their success. US coalition lodges complaint to FTC over maths game Prodigy.Īt first glance, Prodigy seems like a fun way to interest children in math.
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